With the ever evolving and growing space of technology, the need for engaging content on a website is increasing by leaps and bounds. Compelling content marketing has become one of the most important strategies for businesses and individuals alike.
Engaging content is one of the best ways to help your business achieve an online presence and to increase the rate of clicks which lead to sales (that’s your conversion rate) . However, most savvy entrepreneurs are either not familiar with what it takes to create engaging content OR they simply don’t have the time to figure it out. Let me tell you right now, it’s worth the invested time to create an effective content strategy for your business.
Simple Site Design
You’re probably wondering, what does my site design have to do with content? Well, have you ever landed on a site that was so utterly confusing with way too many images or drop down menus that you left that site within seconds of landing on it? If your site isn’t clean and simple to follow, no one will take the time to read your content even if it’s written by a Pulitzer Prize winner. Use images sparingly, add a video if it’s necessary to convey your message, make sure your navigation bar uses words that are easily recognizable. These are just a few tips.
Now that you’ve made sure your visitors have a positive user experience (UX) when they land on your site, you have to KEEP them there. Here are a few suggestions to help keep the reader/visitor engaged with your content.
Make Use of Listing Strategies
In the world of content marketing, listing (also called listicles) is one of the best ways to get and keep attention of potential customers. Lists are loved by everyone, as they are not only easy to scan and read through, but do not require you to read the whole text. So examples are Top 10 Ways to Improve your Website Design or Five Great Content Strategies to Improve Sales. Think of listicles which apply to your business and run with it.
Try Visual Content
Social media platforms have been emphasizing the visual outlook of their content for a long time now. This means that if you need a successful content marketing strategy, you need to make sure that your content is not only interesting to read but offers something visually stimulating as well. For example, questionnaires, puzzles and/or surveys might be added to keep people interested while reading your content. As mentioned before, videos can be very effective as part of an overall content strategy.
Produce Case Studies
Case studies are highly-recommended because they not only provide insightful information about your specific business, but the content is usually shareable information as well. If your website includes an in-depth case study, it can help establish your business as an authority figure within your business niche.
So Much More…
There’s white papers, e-books, how-to guides, and lest us not forget your basic blog or article that should be generated on a regular basis to keep your website fresh and updated. Compelling content marketing is one of the best strategies you can use in order to drive traffic to your website.
The saying ‘Content is King’ still stands strong– which means that engaging content can help your website convert clicks into sales, faster than any other marketing strategy used to drive traffic to your website. Take a deep breath, figure out what makes you stand apart from your competitors and if you can’t put it down in words, hire someone who can help you do that. Don’t skimp on this one, it will pay dividends in the long run.