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Randi Sherman

I. Value Proposition Development

All message development begins with a 22 question discovery questionnaire & response to your answers.  The purpose of this exercise is to expose where your message may be confusing. You can also provide the URLs of up to four online competitors and we will dig deeper into the competition online — whether they are trustworthy and why.  Value proposition development is deduced by studying your questionnaire responses and competitors.

Questionnaire & Response
Website Evaluation
Competitor Analysis (up to 4 competitors)
Results Delivered as a PDF Report

II. Persuasive Content Writing

Once you have a well-developed value proposition, it’s time to hire a copywriter!  We reinforce your value proposition via headlines and descriptive content (including images) so that visitors know why they should choose you versus the competition.  We ensure that your website visitor reads a clear and persuasive message on every page that calls for action!

Written by a Conversions Specialist
Persuasive Copy Will Support Your Value Proposition
Generous Revisions
Expedited Delivery Options Available (Custom Quote)

III. Article Writing

The difference between article copywriting and blogging is really the number of words and the overall tone (level of seriousness) of the writing.  Convey authority, trust, and credibility with several well researched articles about your expertise.

Industry Specific Research
SEO Friendly
100% Original
Generous Revisions
Copywriting from 500 Words

IV. Blog Posts

Like articles, blog posts can be informative.  The goal is to connect more with your audience rather than convey authority.  This is a chance to show your personality and sense of humor (or not) and give a snippet of the culture behind your business.  Blog posts are a “shareable” feature with content often presented in list format, as quick tips, etc.

Engaging Copy
Choice of Tone (humorous vs. serious)
100% Original
Generous Revisions
Copywriting from 350 Words

To improve leads and sales online, you must have website copy that is optimized so that every page is ready to take visitors to the next step in your sales process.  Call or email me today for a free copywriting consultation: or 818.448.0868


“We offer individualized copywriting services that engage your visitor!”

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