While the basics of blogging, Facebook, Twitter, Pinterest and other social media is easy to understand, the distance between the basics and turning business social media into a measurable and consistent tool for business development can be a long road. Many owners and decision-makers are hesitant to travel it. If you feel your business is boring, it’s not. More noteworthy things happen in a day than you may be seeing. Or maybe you are a different kind of business owner, and believe your business is the most interesting and enviable thing in the world. It’s not. And this is where a consultant in how to use social media can help. A good consultant can show you where to speak up, where to tone down, and what to bring into the mix that may not be related exactly to your business, but compliments your social media without being out of place.
How To Use Social Media To Get Attention
A social media blog is the first and most important part of any businesses social media. It becomes part of your website and serves several purposes. First, it shows you are there. Blog posts are dated, and that’s one reason it’s important to do them frequently. The first thing a blog post says is, “This is the last time I was here.” If a potential customer knows you’re around that person knows you care about your business and care about getting more customers. The second thing a blog post does is provide ongoing fresh content for search engines to pick up. SEO (search engine optimization) is an important part of blogging and business social media.
The Social Calling provides SEO auditing services where we track down the gaps in your search engine results. This is something few businesses have time or expertise to do in-house. We can take your business and find where it sits in the search engines under many different keyword combinations related to the nature of your business. We find keyword combinations that can benefit your search placement. You will take these keyword combinations and work them into your blog, supplementing the placement your business already has in the search engines with new placements under more keyword combinations.
Here is an article from toprankblog.com which give more details in best bloggin practices for your business social media.