The Basics of Email Marketing

How to effectively use emails when you are in corporate sales

There is no question that the corporate world has become a lot more competitive lately. There are thousands of new companies being created each month all over the world. Many of them turn into very profitable business ventures, while others seem to fall behind. The main point to keep in mind is that the competition grows steadily every single day. This is why you need to be able to use the most powerful marketing tactics in order to make the most out of your business.
In this article we are going to focus our attention in one of the most powerful and useful methods to get new prospects. We are talking about email marketing and the useful tips that can help you use them effectively in corporate sales.

The email phenomenon
Let’s face it, the whole email phenomenon and craze that we experienced in the first decade of the internet has completely changed. Now we all know what spam means and most of us take measures to avoid opening anything that we consider to be junk mail. This is not to say that there are actually thousands of people who continue to open a lot of spam mail by mistake, but most people who have been on the internet for a while are not taking the bait anymore.

Creating powerful headlines
The subject is the most important part of your email. If you are not able to convince people that you are not trying to spam their inbox, they will never open your emails. You need to take a few things into consideration when it comes to your email subject line:

Is the email targeted?
If you send a thousand emails to random addresses, you are probably going to have 0 conversions and if you are lucky one out of a thousand people might open the email. The only way to ensure that your emails will get opened is to target your email to your niche. Don’t waste time sending thousands of random emails.

Does your subject line encourage the reader to open the email?
If you are selling a corporate package to a targeted lead, you still need to make something that is more compelling than what your competitors are doing.

The email body
The first paragraph in your email content is going to determine your success. The reason for this is that most people won’t even continue reading the rest of your email if you don’t get them interested enough. Make sure that the introduction is very strong and it states something very unique about your product.

Ex:
We are here to give you the ultimate and most powerful solution for your business. We provide the highest quality service and we guarantee that you will sign up with us as soon as you finish reading this short email message!

This is a perfect example of a way to catch the attention of the reader. They will be curious to find out why you are so sure that they will sign up.

The call to action
The call to action is basically the way to make sure that the client is going to click on your link and buy your product, or in the worst case scenario, to contact you and get to know more about what you are offering. Your mission is clear though, you need to get them curious enough to contact you again.

Conclusion
Emails are still one of the most effective methods for capturing the attention of your potential customers. All you need to do is make sure that you follow certain rules when creating the content and your conversions will be much higher.