In this article, we will cover easy tips to help you generate creative content for your website. Most of our customers know the importance of content and realize how quality content plays an important role in a website. Sometimes, content marketing can reach a bottleneck and it feels like all creativity is lost. If you’ve decided to write your own content, below are a few pointers to help start the creative process.
Develop content that drives customers
Identify your business’ value proposition. Why should visitors choose your product or service over your competitors? If you can’t answer that question, you need to back up and focus on your VP. Are visitors taking action on your website? Do they understand the differentiating factor of your offering? First, evaluate and develop content that will help you address the gap.
Know your target audience
This may seem like a “no-brainer” but you’d be amazed at how many businesses want to be “all things to all people.” When you do that, you don’t end up targeting anyone specifically. Really figure out who is your ideal audience and who is not. Once you know, be sure to tailor the content for them so you’re speaking their language.
Also known as a/b testing. You need to see what works and what doesn’t with your target audience. Even changing the CTA (call to action) at the end of your article can make all the difference in conversions.
Strong Headlines and subheadlines
You have mere seconds to capture your audience’s attention. You need to have an eye-catching headline as well as strong sub-headlines. The content should be written in bite-size nuggets so it’s easier to digest. If you don’t know how to come up with a headline, you might first start with some of the keywords and/or phrases you plan to include in your article. It will, at the very least, get those creative juices flowing.
Or what I call a “brain dump.” Just write what comes to you and don’t worry about punctuation, grammar, etc. That can always be edited down later. It’s much easier to work with disorganized content than no content at all.
This isn’t a competition. I mean, yes it’s a competition when it comes to similar services or products in your industry. However, don’t compare yourself to people who write professionally; otherwise, you’ll get frustrated and give up on the process. If you need to look at articles in your industry for “inspiration” by all means do so. Just keep in mind you cannot plagiarize. If you do, Google will find you, hunt you down and penalize your site.
Review after awhile
Even the best of writers will walk away after writing an article and come back later to review it. While it’s good to be confident in your efforts, you would be amazed how many edits you’ll make after having a good night’s sleep and a cup of coffee.
These are just a few nuggets to consider before taking pen to paper. Creating new, relevant and consistent content on your site is key to keeping visitors staying on your site longer and closer to taking action (conversion). Don’t neglect this area of your online business. If this is not something you want to do yourself, nor have the time to do, that’s when a freelance writer can really be a lifesaver. If you have questions or need assistance, don’t hesitate to email or call me.