Omega Trendz is a great online boutique, featuring the latest in trendy cute clothing. Omega carries brands such as TParty, Vocal, In Vein, Urban X, and other upcoming designers. The site features cute junior clothes such as TParty yoga pants, hoodies, thermals, Vocal embellished tees, Omega leggings, the latest striped skirts from Promesa, whimsical dresses from MyJulian, amazing leggings from Niki Biki and other great styles and looks.
Erina (the owner) has had great success selling her clothing through E-Bay but because there are so many hurdles to jump through, she thought it was time to set-up a website and gain brand recognition through social media. Herein lies the biggest challenge. Over the last year or so we have successfully been able to drive traffic to Erina’s site through various social media platforms HOWEVER because the site has not been social media ready, our efforts have been fruitless. This is an excellent example of how making sure your website is appealing to the visitor, shows credibility and is not confusing can make all the difference in the world. We wish the best for Erina and Omega Trendz but until there is a site redesign with clear messaging it will be nearly impossible to convert the social media traffic into customers.
- Date November 30, 2013