How to Make Blogging Part of your Strategy

Blogging is the most intangible practice related to social media marketing. You can see results from Facebook and Twitter with immediacy, but the vast majority of blogs travel on the sea of zero comments. This includes well read blogs too. With 100 unique readers a day it is not unusual to find you receive one comment every 10 posts. You can get G+ clicks like mad on 100 readers, but for some reason there exists a reluctance among readers to leave comments. However, in terms of good search engine placement of your website, netting traffic from the long tail key phrase fishies and just plain looking like someone is manning the store, nothing beats blogging….if you follow some best practices.

Blogging Best Practices to Boost Your Website

Keep to a schedule. When starting a blog don’t commit to posting every day. First, it’s not that easy to come up with a good subject every day, and good subjects are important but I’ll get to that in a minute. Creating a blog post every 3-4 days shows a strong commitment to the blog and contributes to the search engine benefits already discussed. But the important thing is to stick with the blog schedule, even when you feel like you’re the only one in the store.

Write to inspire.  But be careful of writing to sell. A blog needs to be about something more than your business. Offering useful ideas in your area of expertise works well, as does relating humorous anecdotes about your business. What works best is when you create a blog post that motivates someone else to write something similar. The readers who return to you most regularly will be the ones who are keeping blogs themselves.

Leverage your Blogs. One of the best benefits of blogging is that it can be auto-fed to compliment your Facebook marketing and your Twitter marketing efforts. This means that the posts you put on your blog, without any effort on your part can be fed directly to Facebook or Twitter using RSS feeds or a number of applications available on either platform. This means that even if your blog doesn’t get high interaction, blog posts fed to Facebook and Twitter will have a better chance of interaction on those websites, plus the feeds will drive posts to your blog.

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