Headlines and Twitter Marketing in Los Angeles
The art of the headline goes as far back in history to the beginnings of society as do sports and alcohol. The Romans used headlines on their public notices. The first newspaper publishers knew how to get people’s attention with headlines. Twitter marketing is all about getting people’s attention. Most tweets are done to get someone to click on a link, so when used as a way to get someone to a website or blog post, a good idea is to use headline best practices in writing your tweets.
A Good Tweet Equals A Good Headline
Most headlines are less than 140 characters, so don’t be afraid to keep it short. Think about when you look at your column of incoming tweets from people you follow. The short ones stand out! So here are some best practices from the realm of headlines to adapt to your tweet writing practices.
1. Form it into a question.
2. Tell it as news.
3. Tell them why clicking on the link is important.
4. Be Direct
5. Be Indirect
Asking a question invites an answer. When you form your tweet into a question, and the answer is on the other-side of the link in your tweet, you are essentially doing all your follower’s work for them. It’s a way of getting inside someone’s head to get them to act by doing their thinking. “Do You Have A Foolproof Method Of Ridding Your Garden of Pests Organically?” would be an example of a headline style tweet formed as a question.
We are all conditioned to read news headlines. Writing your tweet in a news style suggests authority and the inside scoop. Here is an example of Twitter Marketing in Los Angeles, “Well Guarded Home Keeps Burglars Away”, would be the type of tweet a security company would place in their Twitter feed with a link to their website.
A tweet written in the “why” form more or less tells your follow what they’ll get if they click. An example of a “why” headline is “Learn 50 Ways Your Dog Enriches Your Life”. Could a dog lover resist clicking on that?
The direct vs indirect headline is something like two sides of the same coin. Direct basically offers something, and those who click are the ones who will want it. “Free Bottle of Conditioner for Next 5 Who Respond,” would be an example of a tweet a hair stylist might use to get followers to participate in a giveaway. Then that stylist could flip the coin and post, “Best Kept Secret in Hair Conditioning Found Here.”
More examples of how to write headlines can be found in a great article from omarkattan.com.