Hands off the keyboards, and go watch something on TV. It’s over, no need to do another big of blogging, ever. Well, not ever. But maybe not blog as often as you have been. Seems social media marketing is just the beginning of what a blog can do for incoming traffic. In a recent article by a marketing instructor, student blogging projects were analyzed post end of semester – in other words, after they were likely to ever be touched again. What the instructor found about the realities of traffic generation into blogs which are “dead”, or at least not feeling well, was surprising. Where traffic would be expected to decrease, traffic actually increased. I’ll link to the article at the end of this post.
Real Social Market Niches Benefit From Real Posts
Some time after the class had ended, the instructor was looking over the stats of the blog sites and noticed that traffic was increasing pretty much across the board, even though few students were continuing to post on their blogs. What he noted was that social marketing was no longer pulling in the traffic. No posts going up, no social media linking, no social media marketing results. But the traffic was still increasing.
The source of the traffic was organic search. And the blogs which were more niche oriented were getting the biggest increase, sometimes 10 fold. One blog on Nepal had gone from 40 hits a day to over 300 hits a day, and almost all of it from organic search. Here the student was continuing to post to her blog, but not very often. Still, her little bit of posting combined with the aging posts made for an ever increasing flow of traffic that was primarily organic search based. Additionally, the new posts were continuing to receive substantial traffic from social media pushes.
So it looks like a combination of three things are important:
1. Niches which are fairly specialized
2. Truly original content, and
3. A mild amount of consistent posting
This drives traffic from social media for the new posts, while helping the rankings of the old posts, which get traffic from ever increasing relevance in search. This indicates that while posting is important, the content is more important (as well as the choice of topic) than the frequency of posting to the blog.
For more information on the instructors analysis of his student’s blog go to blogworld.com