Do You Think Like Zuk?

Last month, social media blogger and business social media expert, Ekaterina Walter, published the much-anticipated Mark Zuckerberg book titled, “Think Like Zuck: The 5 Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.” It’s often quoted in social media statistics that at the young age of 28, the Facebook CEO is the 29th richest person in the world. This book explores how he and others who’ve created revolutionary companies (examples include Zappos, TOMS, Threadless and Dyson) have managed to change the way we think and do things while achieving incredible financial success in the process.

If you’re short on time and not inclined to read the entire book, there’s an interesting article published at The article identifies two of the key characteristics that Zuckerberg and other game changers possess that are often attributed to their success and the success of their companies: passion and purpose.

Being an entrepreneur certainly isn’t easy, and Zuckerberg didn’t even start Facebook with the idea of becoming one.  In fact, he’s often quoted in social media blogs saying, “I never wanted to run a company. To me a business is a good vehicle for getting stuff done.” However, his passion to create something innovative and his determination and purpose to see it through were key to Facebook’s early success. Essentially, he taught the world how to use social media and his purpose of connecting people in the simplest way possible is as relevant today as it was years ago.

As the title of the book suggests, one of the key messages outlines in detail how to think in a way that Zuckerberg and other key innovators do. As mentioned earlier, passion and purpose are key traits to possess. Other important characteristics mentioned are the ability to be able to objectively identify what you’re not especially skilled at and to know the importance of having the right people on your team to help you reach your goals. It’s similar to the way Jim Collins in “Good to Great” talks about having the right people on the bus. As the world moves at a quicker pace and people copy each other’s ideas at lightning speed, employees and team members become your only unique resource.

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