Blogging in Five Easy Steps

With so many people using social media, your blog has a better chance than ever of taking off and getting thousands of subscribers. But what if you don’t have a blog? An article from Shift Digital Media walks you through the complete process of how to get a blog going. Below I condense getting started in five easy steps and offer some additional advice.

Pick a format.

There’s a ton of free places you can host your blog. The most popular and feature-rich spots are WordPress and Blogger. Or, you can invest in your own domain. Once you’ve chosen where your blog will be, you can share the url with your friends and fans and other social media blogs.

Determine your niche.

You probably have a ton of interests, so the trick is picking one to focus on. That doesn’t mean all of your posts have to be on that topic. However, you should pick a niche and make sure that the majority of your topics are consistent with that. For example, are you a business social media expert? Then many of your posts will be related to that topic. And while several of your posts would contain social media statistics and other industry-specific data, that doesn’t mean that you can’t occasionally branch off into a topic that’s not 100% related.

Do some research.

I recommend looking at other social media blogs or blogs related specifically to your niche. What do those blogs do that works and what do you see that doesn’t work quite as well? How do your peers promote their blogs? Also, look at blogs in fields completely unrelated to your own to get fresh ideas and new perspectives. You may find that they’re using social media to promote their blogs in ways you hadn’t thought of.

Create content.

It sounds simple, right? But, you may find that if you’ve never blogged before, your first post can be the toughest to create. You can just sit and start typing, but that’s easier said than done, especially if you’re experiencing writer’s block. Many people find that it’s easier to express themselves by talking first and writing later. If that’s the case, you can use the voice memo feature on your phone to record yourself talking about topics you may want to write about and then transcribe it later.

Make a schedule

Once you’ve created a social media blog, one of the most difficult tasks is consistently adding new content. I recommend setting up a schedule where you commit to creating a new post on a regular basis. It may be daily, weekly, monthly, or some other interval. The key is to set a schedule and stick to it.

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