Right now millions of people are working on search engine optimization, and they aren’t doing the right thing. The reason why this happens, is because many believe the hype that is pushed through blogs and what seem like credible sources. The challenges that you’ll find today is that many people are posting ideas, and information based on conjecture. Instead of chasing the wind listening to the wrong people, focus on avoiding mistakes that are common place. The following are some of the big mistakes that people are making with optimization, and even though this list is here, you’ll find that some blogger somewhere is going to say the opposite. Don’t make these mistakes, you’ll avoid disaster, guaranteed.
The Social Media Smoke Screen
Social media is grand at driving traffic, but in terms of search engine optimization, you need to have your keywords up front and center. This includes your FULL URL. Do not assume that your video, photo, or update going viral is the key to success here. Lots of updates do that, and they receive little to real traffic to the sites that are promoting them. With that in mind, make sure that you are adding HTML, keywords, descriptions, hashtags, and everything you can to promote the link you want to get traffic to today, and in the future. 100 likes is not the same as 100 backlinks, remember that.
No Keyword References In Publishing
If you’re publishing content on a directory, or any other source that you’re working with, make sure that you have keywords that are linked to a source that you have and the content that lives there is in full view of search engines. The HTML that you have in place has to have a good follow through on the link being pointed to it. If you’re getting linked from somewhere, and you get a deluge of traffic one day, it may not come through the next day. The reason being, SEO standards need to be in place. That means you need keyword placement in your content, your link, and the directory or page you’re posting on.
Using “Technical” Terms Instead of Common Language
People don’t search based on what you feel they should. If you want traffic, you need to know what people are searching for, and that isn’t always your vocabulary. Look into what “auto complete” words come up and use them to shift your SEO. If you use what people are literally searching for, you’re going to find your reach goes farther than if you were to just use industry terms. Don’t try to outsmart the search results, make it simple, and easy for people to find you based on what they are searching for.
Deleting Old Pages Outright
Don’t delete any pages on your website. This practice will not help you. Instead, redirect all old pages to the new site if you’re going to redesign, update, or change. Even if you move hosts, domain names, or anything like that. Redirect all content that you’ve done in the past to where you are currently at. If you do that, you’ll gain serious leverage over time. There’s nothing worse than having a high traffic page, then lose it because you redesigned your site and you’ve deleted the past pages. With their loss, your rankings lose too.
At the end of the day, search engine optimization is a matter of focusing on making the right moves. You may fail to do so by believing myths, or leaning on understanding that is not current. It’s easy to get caught up in the wrong elements of optimization, and get stuck with little to no traffic. Don’t allow that to happen. Instead, focus on moving away from the aforementioned mistakes, and get real. SEO takes time, and perhaps even expertise, so keep that in mind as you traverse the path of gaining traffic online.