In today’s information driven society, it is easy come, easy go. If you are not doing the things that it takes to remain visible and informative to your audience, existing and potential customers will move on to someone who is. It really is that plain and simple. I’ve talked to both internet and brick and mortar business owners who say blogging is just not their thing. In almost every instance, they believe there is some great big elaborate process that one must go through to be an effective blogger. This could not be further from the truth.
If you are wondering how you can increase engagement, leads and revenue, it could be as simple as posting a picture of a business meeting, fun facts about your industry, or sharing information that you have at your fingertips. People want to know that you are human. They want to trust you. They want to know that information you have is valuable. And blogging is one way to establish all three things.
Here are five ways blogging can help your business.
According to Hubspot, companies that don’t blog miss 126% of the leads they could get by blogging. I don’t know about you but 126% increase in business could change the tide of most businesses. This type of increase in engagement will also provide an opportunity for growth with the influx of comments, messages, and email from your customers. This interaction allows you the advantage of more sales, as well as a better understanding of how to serve your customers.
Keeps Current Customers Interested
One of the worst things that can happen is to have a customer who was engaged, purchased your products and/or services, loved them and then like a ghost in the night, you disappear on them. No email follow-ups with links to interesting blog topics. Nothing. These customers are a part of your target audience. While reaching new customers is important, your target audience is the bread of your business. You have to keep their bread buttered with interesting and game-changing information. Your great blog content will resonate with them and get them to take more action.
Inform Your Audience
Smarter customers make smarter decisions. And they will always be thankful that you were the one that educated them about either the most successful moves to make or how to avoid pitfalls. There are countless customers looking for information on your service, product and/ or overall industry. If you don’t provide this information, you’re missing potential sales. Blogging is a good way to educate your target audience about buying decisions. By providing sound and useful information, people will develop a trust for your brand.
Set You Apart as an Industry Leader
Are you the go-to person? How will people know this if you don’t share your wealth of knowledge? Posting to a blog, at least once a week, gives you a medium to engage your audience with information that will have them saying, “Hey, I know just the person for [insert your industry]…” Ultimately, all successful businesses set themselves apart from the competition and position themselves as industry leaders. Blogging can assist you in doing this.
Humanize Your Brand
There are no rules on how to blog. So it doesn’t have to be an elaborate rendition of statistics and industry news. At least once a month, your audience should get to know you as a person. Whether it is through a photo of you having fun working your business, a favorite quote or a picture of you on vacation, these things will humanize your brand and make it easier for people to relate to you. When people relate to you, they are more likely to buy into your business. One key thing to remember: It’s not so much the product that people are interested in. They are equally, if not more, interested in the person behind the product. What are you saying to them?
Can you think of other reasons why blogging is good for business? Leave your comments below! I would love to hear from you.