The online scrapbooking platform Pinterest is growing…and fast. According to consumer insight firms, Pinterest now boasts over 70 million users and is valued around $3.8 billion. Even more impressive is the fact that Pinterest snags 41% of e-commerce traffic. Is this good? Well to put it into perspective, Facebook pulls in around 37%. This makes sense since Pinterest is dedicated to discovering items while Facebook’s primary focus is connecting with friends and family. And not only do Pinterest users like to shop, but they like to spend as well. It is estimated that the average social shopper spends about $70 when coming from Facebook. A shopper coming from Pinterest spends around $160. And with more active registered users than Reddit, and Pins becoming more relevant than Tweets, it’s no wonder many small businesses are rushing to utilize this amazing social media platform for their brand. If you’re wondering how you can utilize Pinterest to grow your business…this article is just for you.
Pinterest can help solidify you as the authority in your niche
Imagine people coming to you and seeking your advice. People seeing you as the “go to person” when it comes to your niche. That is exactly what Pinterest can do for you. And the best part is that you don’t have to worry about constantly creating new content. Since Pinterest is a visual platform, finding engaging pictures and tossing your logo on them can help you become that authority. You can also share posts from other people who you consider leaders in your niche. Sharing this content will help people associate you with what they need, ultimately building trust. It is well known that people are more apt to make purchase decisions from people they have confidence in. Ultimately, as long as you remember that your primary goals are to educate, inform, and entertain, you will easily be considered the authority in your field.
Pinterest can help drive traffic to your site
According to Beth Hayden, author of Pinfluence, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn…combined! That is truly amazing. In order to get Pinterest to send waves of engaged followers towards your site, all you have to do is pin great images with content that solves a problem, inspires people, or offers them something appealing. By utilizing content like this, you will soon be the beneficiary of re-pins which will help spread your content across Pinterest’s 70 million users.
It’s clear that Pinterest is here to stay. It is the fastest growing social media platform boasting an audience of millions of engaged users. Pinterest offers many great opportunities for business owners. It allows you to engage with your audience on a personal and unique level. It allows you to communicate with images and videos…a fantastic notion since people are more visual. And it allows you to communicate and share your brand with people who are more apt to spend money. If you’re looking to help build a strong social media campaign, Pinterest is a must for your brand.