Do You Make These Social Media Marketing Mistakes?
Welcome to The Social Calling! As you peruse my website you will see I offer the usual social media menu items which can help your business gain brand recognition, credibility and ultimately increase revenue. It’s important, however, to understand that social media marketing in Los Angeles is only part of an overall marketing strategy to help you achieve success in your business. I present a lot of information on my site (yes, I can be quite verbose) so if you find your head will explode if you read one more paragraph, by all means, please pick up the phone and let’s have a conversation about social media marketing Los Angeles.
As you can see on my website I discuss the concept of Social Media Readiness. I do this because several years ago, when I started to help clients gain a social presence on platforms such as Facebook and Twitter, it wasn’t enough to generate sales. We found all of the traffic we worked so hard to create was completely lost once visitors landed on the client’s website.
The majority of businesses use their websites as either an extension of who they are (like a virtual business card) or to sell their goods and services. We are all so anxious to participate in social media, especially in the Los Angeles area because we know that’s where customer’s hang out, have conversations, and make recommendations. Specific social signals can help customers gauge whether your company and brand is solid and trustworthy.
There’s no doubt social media is a powerful tool and should be implemented on some level but it’s part of a bigger piece of the pie. It’s still an uphill battle explaining ROI (return on investment) from social media efforts (see my FAQ), but part of the ROI formula is having an effective marketing strategy in place (and I don’t mean, how many tweets should I schedule on twitter or how frequently should I post on Facebook) which includes a social media ready website. For more information about how you can increase your exposure using social media marketing Los Angeles, contact The Social Calling.
Why is Social Media Marketing Important in Los Angeles?
Keep in mind, one of the main goals of Social Media is to drive people to your website and ultimately convert those visitors into paying customers. When your website doesn’t convert those visitors into buyers, you’re sending your social media followers off a cliff. The Social Calling – A Los Angeles Social Media Marketing Agency, can help you increase your conversion metrics and give you a social networking presence that is geared for success.